Minimum Advertised Price

Royal Canes has established a Minimum Advertised Price for all Royal Canes products. With respect to products of which a Minimum Advertised Price is specified on the Royal Canes Website and Price List, it is Royal Canes unilateral policy to cease supplying for a period of ninety (90) days, the product in question to any retailer/dealer whose advertising of the product (or to any distributor who sells to a retailer/dealer whose advertising for the product) (i) fails to display prominently the Minimum Advertised Price for the product as specified on this form without any strike through or other obliteration of such Minimum Advertised Price. (ii) Contains a price lower than the Minimum Advertised Price set forth in the current Royal Canes Price List.

This policy applies to all forms of retailer/dealer advertising including mailings, catalogs, displays at consumer exhibitions and shows, and any and all other forms of advertising media, including, without limitation, the Internet and any other electronic network. Any price information relating to Royal Canes products on an Internet website which can be accessed directly through any hypertext ink or by any other method which uses the hypertext transfer protocol (http) is considered to be advertising for purposes of this policy. Electronic mail sent in direct response to a customer inquiry is not considered to be advertising.
This policy concerns advertised prices only, and does not relate to actual sales prices of any item. Further, this policy applies equally to all Royal Canes distributors and retailer/dealers.

The foregoing is a statement of Royal Canes unilateral policy and expresses the terms upon which we will deal with our customers. This policy may be modified by Royal Canes from time to time. Royal Canes does not seek, nor will it accept, any agreement or understanding with you or anyone else with respect to the prices you may advertise or charge at any time.